After yoga pants, can sport-wear become the daily wear of urban women?

Just like the trend of wearing yoga pants out of the street, sports underwear is becoming a must-have item for street women’s urban fashion. Even though sports bras were first used by women to prepare for the gym, the popularity of sports bras and yoga pants is almost the same outside the gym. The self-confidence, health and beauty displayed by women is far more meaningful than going to the gym itself.

In China, Li Ning, MAIA ACTIVE, Neiwai and Ubras are all actively updating sports bras. Sports underwear seems to be following yoga pants, becoming the daily wear of urban sports white-collar workers, and even once becoming a social label for fashionable sports.

However, compared to the sociological discussion of the daily wearing of women’s sports bras, the functionality of sports bras seems to be more worthy of attention. For example, first of all, different training intensity, the choice of sports underwear is also very different. The daily wearing of sports bras obviously also has different effects on women’s bodies.

For example, in the process of strenuous exercise, providing high-strength external support for the chest is the basis of sports underwear, which can greatly reduce the amplitude of the chest and the damage to the chest is the key to its ability to replace ordinary underwear. But even so, most sports bras are still not suitable for everyday wear.

Pic from Nike

Wearing medium and high-strength sports bras on a daily basis is easy to cause the blood to not circulate in the chest, which leads to difficulty in breathing and breast disease. Not good for breast shaping.

The daily approach of wearing sports bras doesn’t seem to be advisable. For fitness parties who are always buying but never have a satisfactory sports bra, it is also equally important to choose the most suitable “sports partner”, including support, as well as material, thickness, style design, etc.

In addition to yoga pants, The craze of sports bra

Like yoga pants, sports bras have become a daily routine for women in the gym, and this has even been reflected in the market data for sports bras.

According to the data of Zhongrui Runhe Research Institute, the annual sales ceiling of China’s sports underwear market is conservatively estimated to exceed 50 billion yuan.

The “Sports Underwear Report” from CBNData shows that on various e-commerce platforms, the sales of sports underwear categories have maintained triple-digit growth in recent years. The highest increase in the popularity of elements is 700%.

In terms of materials, compared with the characteristics of cotton underwear, which is difficult to absorb sweat and discharge, sports underwear is mostly made of polyester ammonia, polyester nylon and other quick-drying fabrics, and the lining and back structure are mostly breathable mesh, which is far more breathable and comfortable. Beyond ordinary underwear. Coupled with the stable basic attributes, the total “good” makes it difficult for many women to give up sports bras during sleep time.

Pic from Nike

Sports bra Can it be everyday wear?

There is no doubt that in the sports scene, sports bra is the most intimate sports equipment for women’s body. According to a European survey conducted by the British sports bra company, 44% of women do not wear special sports bras during sports. In China, the ratio will be higher, and many girls in gyms still wear regular underwear.

This may bring a certain restraint of the sports body, and the breasts that constitute the exquisite curves of the female body will often become a sweet burden during exercise.

For fitness girls, during intense exercise, the cooper suspensory ligament will lose its elasticity due to repeated stretching. While accelerating the damage to connective tissue, it will also cause irreversible breast sagging; girls with small breasts are also unavoidable, and even cause terrifying pectus excavatum and other problems.

As early as 1987, some scholars pointed out that wearing a sports bra during exercise can reduce breast displacement (Lawson L, Lorentzen). Some scholars have scientifically measured and compared the displacement of female subjects wearing sports underwear, without steel ring, with steel ring and without underwear during exercise and jumping. The displacements are the smallest.

This shows the importance of a comfortable sports bra for a girl who is keen on fitness.

As a “body armor” sports bra, with its high elasticity and support, it can provide enough external support to the chest, greatly reduce the chest amplitude and the impact of the suspensory ligament during exercise, and can also connect the chest and shoulders. The pressure is distributed to the back and armpits, which is a good solution to the above problems.